YOUR HCUA MEMBER NEWSLETTER
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A mESSAGE FROM THE DIRECTOR
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All the best,
Benita Harp, Director
MEET THE LEADERS BEHIND HCUA
The Healthcare Credit Union Association (HCUA) is guided by a diverse group of experienced leaders who are deeply committed to advancing the credit union movement, supporting healthcare-focused institutions, and strengthening the communities they serve. We are proud to highlight the dedicated professionals who make up HCUA’s leadership and board.
Benita Harp
Executive Director
HCUA
HCUA Daily Operations
With almost 40 years of experience in the credit union industry, Benita Harp has held senior leadership roles including President/CEO, Chief Human Resources & Operating Officer, and Chief Strategy Officer. Since 2019, she has served as Executive Director of HCUA, where she partners with credit union leadership teams nationwide to strengthen strategy, culture, and collaboration.
Often referred to as “The Great Gardener,” Benita is known for her ability to listen deeply and help organizations thrive where they are planted. In addition to her HCUA role, she serves as Lead ConsTultant with Wide Open Ventures, working with credit unions through AI BASECAMP engagements to translate emerging AI capabilities into practical, people‑centered strategies.
Denelle Miller, CCUE
President & CEO
FiCare FCU
Chair
Denelle Miller has been with FiCare Federal Credit Union since 2008 and has served as President and Chief Executive Officer for more than a decade. During her tenure, she has led two successful acquisitions, a strategic rebrand and name change, and multiple core conversions—strengthening FiCare’s operational capabilities and its ability to serve healthcare employees and their families.
In addition to her executive role, Denelle is highly engaged in industry and community leadership. She serves on the Board of Directors for The League of Credit Unions and Affiliates, is Chair of the Healthcare Credit Union Association, serves on the Board of Directors for the North Tampa Chamber, and serves on the board of Learning Gate Community School, supporting sustainability‑focused education initiatives.
Denelle holds an MBA from Saint Leo University and the Certified Credit Union Executive (CCUE) designation. She is also a proud wife and mother of two children, Quinn and Wade, and remains deeply committed to leadership, service, and community impact.
David Murphy, CUDE, CCUFC, CPA
President
Marshfield Medical Center CU
Vice Chair
David Murphy serves as President of Marshfield Medical Center Credit Union, a $90 million credit union located in Marshfield, Wisconsin. He began his career in the credit union industry in 2002 as a part‑time Member Service Representative and has served as President for nearly five years.
David joined the HCUA Board in 2025 and has been an active member of the association since 2022. His industry involvement includes service on the Wisconsin Government Affairs Committee, as Board Chair of CUs Unite, LLC, and as a member of the ACU Small Credit Union Committee. A former Young Professional Liaison and League Board Advisor, David is a passionate advocate for small credit unions and their continued relevance within the financial services landscape.
Kramer Chan
President & CEO
Kaiperm Credit Union
Treasurer
Kramer Chan serves as President and CEO of Kaiperm Credit Union, a $100 million credit union headquartered in Walnut Creek, California. Since assuming leadership in 2023, Kramer has focused on empowering healthcare professionals through accessible, member‑focused financial solutions.
With experience spanning lending, operations, and executive leadership, Kramer brings a balanced and strategic perspective to governance and organizational growth within the credit union system.
Cindy Smith
Chief Operating Officer & Executive VP
Alive Credit Union
Secretary
Cindy Smith serves as Chief Operating Officer and Executive Vice President of Alive Credit Union in Jacksonville, Florida. With more than 30 years in the financial services industry, Cindy leads lending, collections, operations, human resources, and marketing with a strong people‑first approach.
She is passionate about developing talent, building meaningful relationships, and ensuring members and communities have access to strong, member‑focused financial services.
Mike Gorman, CCUE
President & CEO
Baptist Health Federal Credit Union
Director
Mike Gorman serves as President and CEO of Baptist Health Federal Credit Union in Little Rock, Arkansas, a role he has held for nearly seven years. Prior to this, he spent 27 years as Senior Vice President of Lending at Arkansas Superior Federal Credit Union.
A graduate of Southwest CUNA Management School, Mike holds the Certified Credit Union Executive (CCUE) designation and a bachelor’s degree in accounting. His service includes leadership roles with the HCUA Board of Directors, the TruStage Select Credit Union Council, and the Small Credit Union Committee with the Cornerstone Credit Union League. Mike brings deep lending expertise and a collaborative leadership style focused on advancing the credit union mission.
Together, HCUA’s leadership brings experience, passion, and purpose to advancing healthcare credit unions and the members they serve.
Thank You to Our New Premiere Sponsors
Thank you to our new premiere sponsors
PFP has provided nearly 200,000 credit union members across the country with high-quality, affordable insurance protection with our suite. of insurance products, The Family Security Plan®. PFP recognizes keeping members engaged is a vital component for success in today’s dynamic credit union marketplace. Achieving this requires a significant amount of time, resources, and experience. Our Business Development team brings all that, plus the power and passion to help create a higher level of connection and engagement with your members. We work within your member community to develop lasting bonds that we will support every step of the way.
Thank you to our ongoing partners
Thank You to Our Ongoing Partners
The work the HCUA does year-round would not be possible without the generous support from our long-term partners!
Your Marketing Co.(YMC) provides strategic outsourced marketing, strategic planning, and websites to credit unions.
A sister company to YMC, uncommn provides various content and design services to credit unions as well as licensed youth savings programs.
At ScreenSteps we exist to give every employee the clarity and confidence to perform right when it matters most. Whether they’re new to the team or seasoned experts, we put trusted answers right at their fingertips
Trellance is a credit union owned technology cooperative. We empower credit unions with the tools and talent they need to compete in today’s technology-driven environment. We provide an extensive suite of solutions from data warehouse, predictive analytics, disaster recovery, to professional services.
From the Membership Engagement Committee
The Membership Engagement Committee exists to strengthen our association by building meaningful connections and growing an engaged, active membership across the healthcare credit union community. As chair, my goal is to ensure every member sees value in participating, collaborating, and sharing their voice within our association.
We ask for your support in helping us expand our reach by advocating for the committee, inviting peers and colleagues to join, and encouraging involvement in our programs and initiatives. Together, we can grow a stronger, more connected membership that supports learning, leadership development, and collective impact for healthcare credit unions.
Jeff Berard, Committee Chair
HAVE NEWS TO SHARE?
We’re ready to share new and important news about your credit union, or your organization with all HCUA members!
Send the details of what you want to include to Shannon Walters (President/CEO, Healthshare Services Credit Union) to include in a future edition!