Avoiding the Credit Union Brand Museum
I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members (and legacy CEOs) dig in and refuse to let go.” They allow what was to inhibit what could be. They have Read More »
How Fast Will My Credit Union Marketing Start To Work?
I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy Read More »
How Feedback Drives A Successful Credit Union Website Design
First impressions are everything. More often than not today, your credit union website is your first impression for members and potential members. Think about the impression you’re giving them through this lens (per Invoca): 81% of loans and mortgage consumers did not have a brand in mind when they performed their web search. That amounts to Read More »
Re-energizing with a Rebrand and New Focus for Strategic Growth Opportunities
We spend every day making suggestions to credit unions about what they should do with their websites and digital grand to meet their objectives. As we’re doing this, we start to notice our site might need a little spiffing up, too. Welcome to the new getuncommn.com, completely rebranded to reflect our renewed focus on helping Read More »
Mind The (Age) Gap: Why You Can’t Attract Younger Members With Your Credit Union Marketing
“We need younger members!” Of course, you do. I always think of the words my salty, old aunt used to use when I was a kid: “Hold out one hand, put the other under your a**… now see which one gets filled first.” Wishing and hoping to get younger members isn’t a solid strategy to Read More »
The High Trust, High Performance Culture
The secret to building a team that is highly productive and content in their roles (and therefore increasing talent retention), is to create a strong culture of trust. Retention rests on culture, the way your company thinks, the values it has, and how your employees feel. If your organization does not have a strong culture, you will Read More »
Break Free From Long-Term Contracts That Don’t Serve Your Credit Union
With all the technological advancements around us, have you wondered what it would be like to go back to the good old days? You know, where a handshake meant something, and you could 100% trust a business partner and take his or her word to deliver on their promises. When did things get so convoluted? Sure, you Read More »
Get Real With Your Credit Union Marketing
With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this Read More »
Four Strategies for Successful Workplace Communication
When it comes to establishing drama free teams in the workplace, nothing is more important than solid communication tactics. Communication is the bedrock of trust, and a team who trusts its leader is more productive, efficient, and content in their roles. That leads to higher retention, loyalty, and engagement. What more could an organization want? Read More »
3 Keys to Building a Credit Union Website Users Love
How does your website reflect your credit union’s brand? That doesn’t simply mean all the logos and colors match up, although that’s important. How does it represent your credit union’s values and membership in a way that potential members are jumping to join? According to Stanford, 75% of users admit to judging a company’s credibility Read More »
