Better Sales Conversations for Credit Unions
We’ve all been there. Someone dismisses something you love – be it a TV show, a product, or an idea, and your first instinct is to defend it passionately. Take LOST, for instance. If someone tells me they didn’t like it or “they were always dead,” my gut reaction is to dive into a 30-minute dissertation on Read More »
The Future of Finance | Credit Unions and Decentralized Finance
In case you haven’t noticed, the credit union model is dying – lost in a quagmire of dizzying consumer options. Our message is getting lost as we fall further behind with digital adoption and modernizing our infrastructure. We continue to communicate our differentiators to the marketplace based on products or services rather than the fundamental Read More »
Why Credit Union Marketing Doesn’t Work (and How to Fix It!)
If you’ve ever felt like shouting into the void when promoting your credit union, you’re not alone. It can feel like no one’s listening, and you’re left wondering why your perfectly crafted messages aren’t landing. But fear not! We’re diving into three reasons why credit union marketing often falls flat—and, more importantly, how we can Read More »
Why Are Members Closing Accounts and Leaving Your Credit Union?
“Some of them are just passing away!” I’m a marketer, not a doctor, so I can’t help with that. “68% of consumers leave a business relationship because of a perceived attitude of indifference.” I’m a marketer; I may be able to help with that. But let’s dive deeper into this statement and follow my golden Read More »
Why your credit union marketing strategy is failing – or is It?
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more elbow grease will make an impact. I see this often with credit union leaders who reach out about their marketing. It’s Read More »
The Pandemic of Nice is Not Working Out
I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to take us to the next level, where we’re going.” OUCH! That is a touchy conversation. But the fact that these credit Read More »
Where Will New Members Learn About Your Credit Union?
So, where do you think you should be fishing when it comes to finding new members? Social media. It’s not my opinion. It’s a fact based on a study from GWI that found that 31% of social media users in the US in Q1 2020 said they typically find out about new brands/products via ads on social Read More »
Avoiding the Credit Union Brand Museum
I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members (and legacy CEOs) dig in and refuse to let go.” They allow what was to inhibit what could be. They have Read More »
How Fast Will My Credit Union Marketing Start To Work?
I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy Read More »
How Feedback Drives A Successful Credit Union Website Design
First impressions are everything. More often than not today, your credit union website is your first impression for members and potential members. Think about the impression you’re giving them through this lens (per Invoca): 81% of loans and mortgage consumers did not have a brand in mind when they performed their web search. That amounts to Read More »
