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The Pandemic of Nice is Not Working Out

Bo McDonald - Your Marketing Co

I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to take us to the next level, where we’re going.” OUCH! That is a touchy conversation. But the fact that these credit Read More »

Avoiding the Credit Union Brand Museum

Bo McDonald - Your Marketing Co

I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members (and legacy CEOs) dig in and refuse to let go.” They allow what was to inhibit what could be. They have Read More »

How Fast Will My Credit Union Marketing Start To Work?

Bo McDonald - Your Marketing Co

I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy Read More »

How Feedback Drives A Successful Credit Union Website Design

Courtney Bravo - uncommn

First impressions are everything. More often than not today, your credit union website is your first impression for members and potential members. Think about the impression you’re giving them through this lens (per Invoca): 81% of loans and mortgage consumers did not have a brand in mind when they performed their web search. That amounts to Read More »

The High Trust, High Performance Culture

Dennis McIntee headshot

The secret to building a team that is highly productive and content in their roles (and therefore increasing talent retention), is to create a strong culture of trust. Retention rests on culture, the way your company thinks, the values it has, and how your employees feel. If your organization does not have a strong culture, you will Read More »

Get Real With Your Credit Union Marketing

Adam Tate - Your Marketing Co

With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this Read More »

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