Get Real With Your Credit Union Marketing
With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this Read More »
Four Strategies for Successful Workplace Communication
When it comes to establishing drama free teams in the workplace, nothing is more important than solid communication tactics. Communication is the bedrock of trust, and a team who trusts its leader is more productive, efficient, and content in their roles. That leads to higher retention, loyalty, and engagement. What more could an organization want? Read More »
3 Keys to Building a Credit Union Website Users Love
How does your website reflect your credit union’s brand? That doesn’t simply mean all the logos and colors match up, although that’s important. How does it represent your credit union’s values and membership in a way that potential members are jumping to join? According to Stanford, 75% of users admit to judging a company’s credibility Read More »
Do This ONE Thing to Get Your Credit Union Marketing Unstuck
“Our credit union is the best deal in town, but we’re not growing members!” “Why are these other credit unions growing, and we’re not?” I cannot stress enough the importance of building your credit union around your ideal member or affinity group. But first, how do you identify the right ideal member? “Millennial with a college degree, Read More »
Laughter… Still the Best Medicine?
Hello HCUA! Happy New Year! Hopefully 2022 will bring you a trove of blessings, great memories and good health! It has been over four months since I spoke at your conference in La Jolla. For those who attended, you may recall my philosophy that “Laughter is the Best Medicine.” Indeed, I have spent close to Read More »
Auto Finance: Digital is transforming car buying
Credit unions play DEFENSE when they wait for members to fill out an online loan application, come into the branch, or for the dealer to send indirect auto loans. Often, they think that because they have low rates and local service, that members will automatically think of them for their next loan. But members gravitate to convenience. Defensive strategies will lead Read More »
The Story You Tell Yourself Is Causing Drama
The brain is a powerful tool. Did you know that the same parts of your brain used to bring meaning to things you see in the present engages when you imagine your future? Your brain doesn’t immediately recognize the difference between what is real and in front of you and what is yet to come. Read More »
What Can I Do To Grow?
We’ve just finished a full year of strategic planning sessions with more than 30 credit unions. Credit unions of all sizes, charter types and complexity. A common question we addressed this year is “what can I do to grow”? More specifically, what can I do to grow loans? We work with more than 200 credit Read More »
