Why your credit union marketing strategy is failing – or is It?
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more elbow grease will make an impact. I see this often with credit union leaders who reach out about their marketing. It’s Read More »
The Pandemic of Nice is Not Working Out
I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to take us to the next level, where we’re going.” OUCH! That is a touchy conversation. But the fact that these credit Read More »
Where Will New Members Learn About Your Credit Union?
So, where do you think you should be fishing when it comes to finding new members? Social media. It’s not my opinion. It’s a fact based on a study from GWI that found that 31% of social media users in the US in Q1 2020 said they typically find out about new brands/products via ads on social Read More »
Avoiding the Credit Union Brand Museum
I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members (and legacy CEOs) dig in and refuse to let go.” They allow what was to inhibit what could be. They have Read More »
How Fast Will My Credit Union Marketing Start To Work?
I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy Read More »
Re-energizing with a Rebrand and New Focus for Strategic Growth Opportunities
We spend every day making suggestions to credit unions about what they should do with their websites and digital grand to meet their objectives. As we’re doing this, we start to notice our site might need a little spiffing up, too. Welcome to the new getuncommn.com, completely rebranded to reflect our renewed focus on helping Read More »
Mind The (Age) Gap: Why You Can’t Attract Younger Members With Your Credit Union Marketing
“We need younger members!” Of course, you do. I always think of the words my salty, old aunt used to use when I was a kid: “Hold out one hand, put the other under your a**… now see which one gets filled first.” Wishing and hoping to get younger members isn’t a solid strategy to Read More »
The High Trust, High Performance Culture
The secret to building a team that is highly productive and content in their roles (and therefore increasing talent retention), is to create a strong culture of trust. Retention rests on culture, the way your company thinks, the values it has, and how your employees feel. If your organization does not have a strong culture, you will Read More »
Break Free From Long-Term Contracts That Don’t Serve Your Credit Union
With all the technological advancements around us, have you wondered what it would be like to go back to the good old days? You know, where a handshake meant something, and you could 100% trust a business partner and take his or her word to deliver on their promises. When did things get so convoluted? Sure, you Read More »
Get Real With Your Credit Union Marketing
With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this Read More »
