Avoiding the Credit Union Brand Museum
I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members (and legacy CEOs) dig in and refuse to let go.” They allow what was to inhibit what could be. They have Read More »
How Fast Will My Credit Union Marketing Start To Work?
I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy Read More »
Re-energizing with a Rebrand and New Focus for Strategic Growth Opportunities
We spend every day making suggestions to credit unions about what they should do with their websites and digital grand to meet their objectives. As we’re doing this, we start to notice our site might need a little spiffing up, too. Welcome to the new getuncommn.com, completely rebranded to reflect our renewed focus on helping Read More »
Mind The (Age) Gap: Why You Can’t Attract Younger Members With Your Credit Union Marketing
“We need younger members!” Of course, you do. I always think of the words my salty, old aunt used to use when I was a kid: “Hold out one hand, put the other under your a**… now see which one gets filled first.” Wishing and hoping to get younger members isn’t a solid strategy to Read More »
The High Trust, High Performance Culture
The secret to building a team that is highly productive and content in their roles (and therefore increasing talent retention), is to create a strong culture of trust. Retention rests on culture, the way your company thinks, the values it has, and how your employees feel. If your organization does not have a strong culture, you will Read More »
Break Free From Long-Term Contracts That Don’t Serve Your Credit Union
With all the technological advancements around us, have you wondered what it would be like to go back to the good old days? You know, where a handshake meant something, and you could 100% trust a business partner and take his or her word to deliver on their promises. When did things get so convoluted? Sure, you Read More »
Get Real With Your Credit Union Marketing
With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this Read More »
Laughter… Still the Best Medicine?
Hello HCUA! Happy New Year! Hopefully 2022 will bring you a trove of blessings, great memories and good health! It has been over four months since I spoke at your conference in La Jolla. For those who attended, you may recall my philosophy that “Laughter is the Best Medicine.” Indeed, I have spent close to Read More »
Auto Finance: Digital is transforming car buying
Credit unions play DEFENSE when they wait for members to fill out an online loan application, come into the branch, or for the dealer to send indirect auto loans. Often, they think that because they have low rates and local service, that members will automatically think of them for their next loan. But members gravitate to convenience. Defensive strategies will lead Read More »
The Story You Tell Yourself Is Causing Drama
The brain is a powerful tool. Did you know that the same parts of your brain used to bring meaning to things you see in the present engages when you imagine your future? Your brain doesn’t immediately recognize the difference between what is real and in front of you and what is yet to come. Read More »
