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The Pandemic of Nice is Not Working Out

Bo McDonald - Your Marketing Co

I’ve had a recurring theme in conversations with credit union leaders this year. “Bo, I just don’t know if all my staff is on board. I don’t know if they are a good fit to take us to the next level, where we’re going.” OUCH! That is a touchy conversation. But the fact that these credit Read More »

Where Will New Members Learn About Your Credit Union?

Bo McDonald - Your Marketing Co

So, where do you think you should be fishing when it comes to finding new members? Social media. It’s not my opinion. It’s a fact based on a study from GWI that found that 31% of social media users in the US in Q1 2020 said they typically find out about new brands/products via ads on social Read More »

Avoiding the Credit Union Brand Museum

Bo McDonald - Your Marketing Co

I was recently having a conversation with a credit union CEO about the obstacle that is keeping credit unions from growing and attracting younger members to their credit union brand. “Often credit union board members (and legacy CEOs) dig in and refuse to let go.” They allow what was to inhibit what could be. They have Read More »

How Fast Will My Credit Union Marketing Start To Work?

Bo McDonald - Your Marketing Co

I’m often asked by credit unions that are looking to work with our team this very question: “How long before I see my credit union marketing start to work?” It’s either an innocent question that is on their generic “must ask the marketing people” list, or it’s a red flag. Good marketing isn’t an easy Read More »

The High Trust, High Performance Culture

Dennis McIntee headshot

The secret to building a team that is highly productive and content in their roles (and therefore increasing talent retention), is to create a strong culture of trust. Retention rests on culture, the way your company thinks, the values it has, and how your employees feel. If your organization does not have a strong culture, you will Read More »

Get Real With Your Credit Union Marketing

Adam Tate - Your Marketing Co

With an ever-changing industry, national banks and fintechs leading digital transformation, large credit unions merging in a seemingly endless supply of boutique credit unions, and financial uncertainty abound at every turn, you may wonder, what is the best way to weather the storm and even grow through this inflation and unrest? The truth is this Read More »

Laughter… Still the Best Medicine?

Brad Nieder

Hello HCUA!  Happy New Year!  Hopefully 2022 will bring you a trove of blessings, great memories and good health!  It has been over four months since I spoke at your conference in La Jolla.  For those who attended, you may recall my philosophy that “Laughter is the Best Medicine.”  Indeed, I have spent close to Read More »

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